I don´t like the idea either but judging from what I´ve read into the shared guild concepts I´d consder guilds in Boundless rather as something like ‘teams’ as as guilds like we are used to them from other MMORPGs.
E.g. Building a bridge? Make a guild for it. Forming group that will run titans regularly? Make a guild for it. Want to keep in touch with some RL friends ingame? Make a guild for it…
I think it would be better if @olliepurkiss would split up the social groups in B< into “real” guilds (1 per player) and teams (multiple per player) that are dedicated to certain projects e.g. bridges, tunnels, etc.
But htat´s an entirely different discussion and OT.