Servers can run on donations indeed… But the point of the product is to profit. Most games shut down if they’re just breaking even because they would rather work on something new that would bring in more funds. The game isn’t sporting the best of populations… Each planet is basically a minecraft server with better graphics, meaning its costing them quite a bit more than most minecraft servers. Now multiply that by the total number of planets currently… As well as staff costs. Think about it this way. If each staff member is being paid even minimum wage per day, and average the working days to 40 hours a week… I see 21 employees on the website. Wonderstruck games is uk based I believe, and minimum wage there is £7.83, basically lets say $10.30 an hour. (Note I doubt they are being paid this little as I read they have mostly vet programmers and i’ve no idea what that pay rate might be, maybe 30 dollars or more an hour? But for simplicity sake lets use minimum wage.) so 21 x 10.30 x 40 = thats $8,652 just for employee cost per week if they were doing minimum wage. Not counting server costs or any other costs for that matter.
2 weeks that cost is $17,304. In 2 weeks your $140 helped pay for 0.81% of those wages. Steam says the average pop of players is 429 this month! If every single player was generous and donated 100 dollars at the same time as you, that would be $42,900! Which would be good! But… The likelyhood of that is small. Generally speaking, i’d say that number was 5-10% of the total pop, probably less, but lets say 10%. So round it up to 43. Thats $4,300 in 2 weeks. Rounding up again, that pays for about 25% of that $17,304 cost.
Now mind you again, these people likely are not being paid minimum wage, but decently higher. They really need to come up with nice looking incentives for spending money, otherwise the game will likely be doomed in the long run… Which usually begins with staff reduction, followed by lack of updates, followed by lots of silence, followed by “with heavy hearts we regret to inform you all that as of … the servers will be shutting down. It was a good run, and we had fond memories with all of you. On … A final event will take place before a black hole opens up swallowing all the worlds to end it in a dramatic and exciting way. Most shop items will be free from now till that day, and plots will be half off. We hope to see your creativity explode in the final days to come.”
To anyone that has been gaming for quite a while now, you are probably all to use to seeing such messages. I for one, am tired of seeing said messages. Games don’t have to ultimately end up that way. They shouldn’t be like tv series that last a few seasons and then end. Especially games that are designed with no end and ultimate freedom… It just need to be managed properly and achieve 3 things. 1. Sustainable Population. In and out. New players in, older players out. Circle of life. It gets dangerously difficult to keep this up if too many leave and not enough enter. This is the number one killer of games, population can make or break games, and is painfully hard to recover from over time so if its dipping already, whatever is causing the loss needs to be addressed first and fast. 2. New Content. This tends to cause dips in #1. Constant voicing, and updates keeps things fresh and fun. 3. Sustainable income. With 1 and 2, 3 should be fine… Sometimes its not though. I’ve seen fairly popular, populated, fun games die. This is because while they were making some money, it was deemed they were not making as much as they wanted, and thus the plug was pulled so they could focus on other games that were hitting the mark. Much like how Fortnite killed Paragon. Paragon was making some money, but fortnite was making them more. So they pulled Paragon and had them join team fortnite to push more content faster. (to understand just how crazy this is, they had already spent over $12 million on the assets for that game alone, and killed it off because it wasn’t making as much money as the other game. It was still profiting greatly.)
That aside, you also must think about the other players that don’t want to do this. Given the speed of the exp, it becomes a necessary part of the game that you MUST do if you want to keep up. That isn’t good. At all.
TL:DR The cubits gained from this little stunt seems to be too much and could hurt the game monetarily speaking, and force players to do it to keep up with others who are doing it as well.
If you want some interesting information on marketing for online games watch this. https://www.slideshare.net/mobile/bcousins/paying-to-win