I recently posted this in another thread but the thread was already long and there wasn’t much discussion:
I found some of these numbers pretty surprising and would love to compare numbers againt PSN, which as far as I know hasn’t had something like a “free play weekend” yet to skew the numbers.
It was also mentioned that some of what went on in EA may not be accounted for as achievements were not always in place on steam.
A lot of people seem to want to get onto player acquisition but these sort of numbers say that player engagement and retention are definitely first priority.