I recommend that you open a shop in more than one locations. Some players won’t want to do the traveling and many new players won’t know about the portals in the Ultima hub.
Talked with a guy a few days ago who was new and ready to quit, said he knew no one, had no idea of what to do and where things are located. Knew him from another discord and told him to stop by and I had some items for him. He hasn’t been back on as far as I can tell.
Anyhow, open one in G. Mall, I have a shop there, name is The Making of Greatness, selling items to use in making food and some food. The one in New Leyden Market I have visited there and they have some nice stuff and plenty of room for more shops.
Will need to go and check out the others today. Set up quick, LOL I have the rubies, diamonds and topaz to make my coils but not the other gems and after making them I think I want to buy the next set needed. Bought the emeralds ones for the mixer, so I think I only need two more. Not counting the centraforge.