Actually, the “heads down and work” tactic after previous communication has caused problems can perhaps be a viable option for a smaller team; Hello Games pulled it off quite well. Although I and most other fans did get a little confused and/or grumpy until we knew that WAS what they were doing for sure, once we knew, the bulk of the fan base has not only accepted it, but it has become almost a game decrypting the oftentimes vague messages we do get. Sean Murray pretty much has a pseudo-cult now - that guy could post a video of himself farting to Twitter, and it would get thousands and thousands of likes, spawn dozens of new theories, and be featured in a few discussion videos by the premier fans about what it may mean for future updates.
… Not saying this crew should go THAT far, of course. But it shows it can be a viable tactic, to just give us information as-needed, listen, and get to work.