I have heard a lot about the economy being broken. And plenty of ideas as to how to fix it. Here’s an idea! (Little bit of tough love for some, but some of yall need to snap out of the old ways)
“The economy is not broke. Your prices are too high.”
Think about it. I ran a large store for quite some time, and then suddenly it just seemed like people stopped buying. My response? “Well if the economy is broke, this isn’t worth my time!” So I shut down the big store to focus on forging. The Forge seemed to be immune to the recent “decline”
Well, the forge wasn’t keeping the millions of coin in my pocket like I was accustomed to. So I decided to open back up ye olde store with a smaller focus. Just so It wasn’t so hard to manage.
In doing so, I had to price each item accordingly, so I decided to go price checking! Fun! What did I find? A friggin shopper’s nightmare is what i saw:
16c for Iron!!! I find this stuff like candy gem mining. It’s almost bonus money when it sells! But in no way would I think 16c… it’s way too common for that. well, lets move on…
200c for Shimmer Orbs?!?! I can farm 300 in 15mins! That seems a bit much.
250c for exotic yams!?!? wtf?!?! Has this person even been to Alycon? They are everywhere!
250c for Reactive Lamella… have they even looked underwater?
EVERYTHING EVERYWHERE was overpriced. No one who has walked across any planet would pay more than 35c for sweet beans. So of course they arent selling! Does that mean the economy is broke? NO! Your pricing is broke!
You shop owners need to make it worth the customers coin to buy your stuff. Let’s say I need to craft some Compound Base. Ok, i need Reactive Lamella. Lets go shopping! I only need 36 for a mass craft! Well… this shop is selling for 250c ea. To make my mass crafts that is 9000c… Screw that! I’l go to Besevrona and break 18 plants and save myself a cool 10k in 5 minutes.
Now, what if we bring that price down to 75c? Thats only around 2700c total now. Maybe that person thinks that is reasonable so that it is worth it to buy them instead of the 200c warp fees, and the time needed to trek to Bes?
My point is, some of these prices I see are literally FORCING shoppers to go farm instead of buy.
And I am not talking about a store here, or a small shopstand there… these are well established large stores in well traveled hubs that are trying to sell for these high prices. And then “Johnny new shop-owner” goes there to price-shop his items for his new shop, and undercuts them for 5c. So now, Johnny’s prices are STILL too high! And Johnny gets frustrated that nothing is selling, even though he’s the “cheapest” in town. Now Johnny thinks the economy is broke… when it’s his prices that are busted.
I think every shop owner needs to go out and farm some stuff. Then think about how much time it took to farm said items, and price accordingly. And, if they already are out farming, and know how quick you can get these items and STILL charge 200c for Shimmer Orbs… then they deserve to live in their “broken economy” bubble.
The reason I had to shut down my large store, was because items stopped selling because I didn’t adjust my prices accordingly. I didn’t change with the times, and how easy it was to farm items now. It’s a hard lesson, but one I’m glad I learned.