Ive always been liking trading In this game…
Rock To Trunk… Gems For oort and so on.
So i suggest some kind of bonus For making the effort.
Encouragement.
Could be bonus xp, bonus item, titles.
Feel free To brainstorm
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They could do more of the “special items” thing, you trade x and get y automaticly. Like the lovestruck event, but do it with other (new)items could be cool.
Not sure on xp, as I don’t get that from trade stands and i don’t know that i should either 
but hey, whatever works i guess. I always thought the alure was I cut coin and taxes out of the exchange so that was always incentive enough for me… Although I rarely use it just because it’s a hassle right now to track people down to do it, so the trade stands are a much better fit for me personally.