I can agree with this. As you mentioned, WoW is a lot different than Boundless but I can see the grindy parts WoW has that Boundless is missing.
The part where the article talks about finally reaching level 40 and buying your mount is something Boundless is missing. The closest thing we have is reaching the point where we can craft portals and maintain them, but the maintaining part is what I believe annoys people the most. When you finally hit 40 in WoW and you get that mount there is no more maintenance. That’s yours forever, with the option to acquire rep from other factions to get more mounts.
I believe the core piece Boundless is missing right now is finding a reason to grind. Sure we can grind building mats and make the most amazing builds, but what good are they if not many people see them. We try to maintain portals to attract people to see them but after a while the average person gets burnt out. We need ways to show off that time we spent grinding for something.
What do other MMOs have to show off your hard work that Boundless doesn’t? Weapons, armor, mounts, cosmetics. We spend hours and hours in other games farming dungeons to get that full set of armor. Not only for the stats, but for the way it looks. You get that rare drop mount and you strut around the city to show it off so people can say “Wow where did you get that?” “How many runs did it take for that piece to drop?” The reward for grinding is more visible. We need something to grind for that we can take with us to show off wherever we go. That’s how you get people to invest more time into the game in my opinion.
I know these are two separate games with different systems, but if we’re going to look at Boundless as an MMO we have to think of a Boundless equivalent.