This is not very effective either. And it’s highly dependent on how you describe ‘active’.
To measure both player activity and engagement levels it would be best to have stats like “daily active users” or “weekly”, “monthly”, etc …
Then we could listen to “logging in monthly to fuel beacons isn’t ‘active’” from the player base while the team sits at a meeting and discusses how likely it is that someone who logs in once a month to fuel will just say “ah !@#$ it” and buy gleam club.
Whatever though I’m avoiding people IRL same is fine for boundless, for the most part. I think a good number of the people who complain “the game seems empty” have never been blocked off of half the universe by full planets or sold their oort for 100c due to market flooding 
50k, 10k, 40k, 2billion, what?
Max capacity of the public universe is around 4500 peeps.
It’s worth noting that quite a few troll accounts were also created. Something else nobody has metrics on. I wonder how many existing players “free” alt/troll accounts were among those that lasted 
After all there weren’t really dollar keys back then either.
Yep it’s been a while (obviously) since james said anything. When he posted there were 3k MAU it was already pretty surprising, considering what concurrent numbers had been looking like. The announcements last month caused a bit of a ruckus. I wonder what the count would be for “logged in during june/july 2022”.
Like, meaningful data, you know?
Edit: yeah early 2020, over a year since the free weekend at that post.